My favorite use of the 12 Principles of Civilization

So far, this is my favorite use. Apparently the 12 Principles of Civilization are going to one of the key ingredients in making the Brazilian economy entrepreneurial.

My "12 Principles" along with the pyramid diagram (and my name) appear on one of the slides. It's a PDF and takes a bit of time to download.The 12 Principles are right in the middle of the presentation (not all slides have numbers). Whoever put this presentation together is truly enamored of every goofy little PowerPoint featurelet.

If anyone can figure out why the 12 Principles fit into this presentation, please let me know.

Translation of slides is below (done by Matt Perez).

Apresentacao do PowerPoint
... em "rede". e tudo de CLASSE MUNDIAL. Os 12 Principios da Civilizacao™
{Cynthia Typaldos}. Aplicacoes. Sistema Operacional Comunitario. ...

Translation and comments by Matt M Perez [mailto:mperez@dropby.com]

Sounds like a sales or investment pitch for something called c.e.s.a.r, a business that links Universities and researchers to businesses, particularly for IT and Communications solutions. They claim that with their process and their people (30 PhDs, gawd!) they can manufacture new businesses. This helps the local, regional, and national economy, and it makes people happy and motivated start new businesses.

How the 12 Principles fit in their pitch and how they use it is anybody's guess.

-- matt

IT COULD HAVE BEEN SAID ABOUT BRAZIL
The low salaries throughout the nation are due to low productivity of the Country. And not because the bosses are bigger vandals in Portugal than elsewhere ... Americans believe that jobs are an asset to be multiplied ... Europeans prefer to work for an enterprise, while subsidizing the unemployed ... the Portuguese will always protect those who are employed but don't want to work, ignoring those who look for work and can't find it.
-- Sergio Fiqueiredo, The Morning Mail, Nov 18, 2002
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chart
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CIN/UFPE: IN THE CONTEXT OF 1993
+ Global competition, Total
++ Where everything flows, including, and specially PEOPLE
++ Center of excelence ... done, but quickly going away
+ socio-economic demands by results ...
+ leading to the isolation of a qualified academy (intellect)
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The monumental problems that we face today cannot be solved by thinking at the same level that we did we when we were born -- Albert Einstein (1879-1955)
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And from that point?... how to tranform a "brain drain" into a "brain gain"?
++ it was necessary to revolutionize the relationship between Universities and Society and Business
++ developing models that are innovative, aggressive, professional, and self-sustaining
++ to increase the impact, relevance, and competitiveness of two products of the academic world...
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Result: a c.e.s.a.r, whose mission is to realize a
+ self-sustaining transfer of knowledge and information technologies between Society and Universities
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a c.e.s.a.r works as follows
+ from the top down
+ a guide to that which one c.e.s.a.r done, it's not what we know how to do...
+ but problems that the market fears, one pays to solve (if it hurts, it's worth paying to solve it?)
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our practice and our business is to make enterprises: and to make enterprises, it means...
+ to educate people in our practice (methodology)
+ to develop "valid" processes
+ to promote culture(s) on the net
+ and all this is WORLD CLASS
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The 12 principles of civilization {Cynthia Typaldos} chart
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How do we do our practice (methodology)
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a c.e.s.a.r is a innovation factory:
[two quotes in english]
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To genete businesses a c.e.s.a.r uses PEOPLE:
+ 300 professionals with diverse experience and profile
++ 150+ not engineers
++ 120+ software engineers
+++ 70% Sun-cerfified in Java
++ PMI, SPIN...
+ 10 PhD, 30 MSCs, 40 especialists and ...
+ 30+ in post-graduate (school)
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So what do these people do?
+ develop new IT and Communication innitiatives, from start to finish of projects for a market
+ such projects have been won from companies throughout Brazil [and not from overseas] and are related to solutions to business problems
+ many times we work of critical path projects for these businesses
+ a c.e.s.a.r is becoming one of the key providers of IT and Communication solutions in Brazil...
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Who benefits
+ the local and regional economy: a c.e.s.a.r already is one of the biggest IT businesses of the region
+ local and national entrepreneurs: more than 30 new businesses, including a mobile, already are one of the biggest TICs businesses in the region [R$10M,
2002]
+ local, national, and internatianal investors: a c.e.s.a.r develops innovative investment opportunities - developing structured groups that are linked to the nacional and international economies
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+ to foment hope in the possibility of starting local businesses as part of a process of regional development
+ to do that, we have to lead by example: we lear by doing
++ today's team members are the future leaders of the businesses generated
+ a basic principal is to develop a window of opportunities so large that everybody feels that they can do it because they can leave as soon as they decide to do it
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what is the consequence of that?
+ a c.e.s.a.r is not a normal incubator, much less an incubator:
++ a c.e.s.a.r manufactures entreprenurial businesses
+ to do so, a c.e.s.a.r has to invest in methodologies, processes, tools, environments, quality, qualification, certification, training, laboratories innovation, management... this investment is made by and for ...
+ our entrepreneurs, quo have a lot of experience in the management of projects and businesses in their own sectors, particularly when compared with the traditional members of classic incubators
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why are we here?
+ because innovation is c.e.s.a.r's first name
+ innovation model for...
++ development of solutions
++ new business generation
++ relationships with entrepreneurs and researchers
++ relationships with universities
+ because a c.e.s.a.r is a school
++ in many ways, a c.e.s.a.r works to "lose" human capital for society... people
who go there ... to INNOVATE!
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c.e.s.a.r: a place of happy people
+ there's only two ways to live live. one way is as if nothing were miraculous; the other as if everything is a miracle. -- albert einstein
+ without effort, there's no progress, but with effort, too, there's no progress
-- Ryotan Tokuda, Zen Master
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