Wednesday, October 20, 2004

article: Evite takes on Zagat, RedHerring, 10/13/04

More social networking…


Evite takes on Zagat’s

The party-planning web site launches a bar and restaurant guide.

October 13, 2004, the free social-planning site, plans to announce Thursday the launch of an additional service which will feature bar and restaurant reviews powered by social networking.


This new feature will allow Evite users to make decisions based on personal recommendations from friends and colleagues about where to go and what to do, said Evite President John Foley. The service also will be stocked with 1 million reviews of bars and restaurants provided by Evite’s sister site Citysearch - both sites are owned by IAC/InterActiveCorp in Los Angeles.


As Evite touted its refurbished site as a unique entry into the already crowded social networking space, industry insiders said it was no different from such sites as Zagat Survey, Yahoo!, Friendster, Tribe, and Meetup. Analysts also questioned the new site’s advertising-only business model, which has not yet proven to be a moneymaker for similar sites.

“In general, people are not going to use a web site for a typical dinner,” said Jeremy Stoppelman, CEO of, a social networking web site based in San Francisco. Mr. Stoppelman pointed to Yahoo! as a potential challenger for Evite because it has separate features for party planning and restaurant reviews. The only thing missing at Yahoo! is a connection between the two, he said.


That is Evite’s unique selling point, said Mr. Foley - there are no other web sites that offer similar services.


“It’s a totally new value proposition,” said Mr. Foley. “I follow the social networking players closely and I don’t know anyone who is going directly after what we are doing.”


For the rest of the article go here


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